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In an age where AI is automating interactions and clients are inundated with digital communication, the role of the salesperson has never been more critical—or more questioned. This session will explore how to build authentic, meaningful conversations that differentiate you from technology, using the ValuePrompter® and OPC questioning techniques to guide prospects through their buying journey.
If you sell B2B solutions where the value is intangible, this webinar is for you.









BART VAN EIJCK Brings 25 years in sales and sales management as a growth and change management strategist. Throughout 30 countries, he has helped C-Suite and executive leaders achieve aggressive revenue targets and drive team success by implementing proven sales methodologies, instituting performance management models, and recruiting and retaining top talent.
With a background that ranges from “carrying the bag” to running a 500 FTE sales force at Gartner, Bart has helped sales leaders and teams turn around almost every conceivable sales scenario. He arms his clients with the skills, sales-ready messaging, and confidence that they can win.
Prior to joining ValueSelling Associates, Bart held international sales management positions in subscription-based services, SaaS, travel/leisure, and risk intelligence/big data, spanning across North America and European markets to emerging markets in Eastern and Central Europe, Russia, Middle East, and Africa.
He served as Commercial Director Europe for GlobalData, Worldwide SVP Sales & Marketing for Polecat, VP and Managing Director EMEA for Expedia, Group VP Sales EMEA for Gartner. Bart is currently the co-founder and CEO of QRing, a provider of the state-of-the-art Lost & Found solution for your valuable items, pets and loved ones.