Odile Swen

Bart van Eijck

The team

Meet your experts

Our Founder, Bart van Eijck, has an extensive track record of building high-performance sales organizations and has received numerous accolades as a sales leader. Bart worked as a GVP at Gartner, MD at Expedia, SVP at Polecat, and Director at GlobalData.

Odile Swen, our Operations Manager, brings her experience in developing programs and supporting start-ups to help our clients adopt agile scrum and ValueSelling. Together, we work with sales and marketing leaders to lead with value, delivering on our promises to help transform organizations into high-performing sales powerhouses.


Nature-based solutions like forests can deliver a third of the climate mitigation needed to limit global warming to less than 1.5°C. WeForest is turning this into reality. Its locally-led reforestation projects in degraded tropical forests and landscapes deliver long-term transformational change and quantifiable, sustainable impact for people, nature and climate. Thanks to the support of more than 400 sponsors and donors, WeForest has 53 000 hectares of forest under restoration and conservation, growing 81 million trees – well on the way to its next goal of 100 million trees by 2025.

“The ValueSelling course has really helped my team have higher quality conversations with potential new sponsors. It helps cut to the essence more quickly and identify what they really need, and whether WeForest is the right fit for them. Ultimately this will help us in developing stronger and more meaningful partnerships that are beneficial to both parties in the long-term.”

Marie-Noëlle Keijzer, CEO and co-founder, WeForest